Tourism Development Strategy of the Republic of Serbia points to the possibility of tourism development in relation to trends in world tourism, with tourist strategic positioning, selection of priority tourism products for Serbia and a plan of competitiveness, investment strategy, plan of the necessary investments and marketing plan. Expected results of implementation of the Strategy are to achieve increased competitiveness of Serbian tourism, increase in foreign exchange earnings, domestic tourist traffic, and increase employment through tourism in order to transform the Republic of Serbia into a specific tourism destination.