About us

Vision of development of Serbian tourism, defined by the Government of the Republic of Serbia and the Ministry of Economy and Regional Development, sees is Serbia as the Danube Basin, Central European and Balkan country that equally appreciates the natural and cultural resources available to it. This vision should communicate Serbia as a country with a heart that accepts guests from all over the world, through tourism, which expresses its pride, identity and all its cultural and historical value and uniqueness, and the country that international market accepts as a safe, interesting, credible and above all clean tourist destination with a recognizable identity.

The mission of Tourism of the Republic of Serbia is to continue the development of its potentials, to increase the attractiveness and competitiveness of tourist destinations in Serbia and to satisfy the needs of guests, investors and citizens themselves. Republic of Serbia shall ensure the preparation, long-term protection and integrated management of natural and cultural resources, which is in the interest of sustainable tourism development. In this it will succeed through the establishment of efficient system of destinations management, increased levels of tourist activities and increasing foreign exchange revenues from tourism, increasing the number of tourists in priority tourism destinations, increasing the number of employees, as well as improving the investment climate.

The objectives of tourism development and the interests of the Republic of Serbia in the field of tourism projected from 2006. to 2015. are:

encouraging economic growth and increase in total income from tourism to 1.3 billion euros;
increase the degree of utilization of existing and construction of new accommodation facilities (with 46,349 available rooms in 2008. of the projected 70,000 rooms in 2015. and increase form 116,182 beds in the 2008. to 150,000 beds in the 2015.);
increase the number of directly employed workers in tourism to 100,000 workers;
increase the number of tourist arrivals to 5.8 million (2.3 million arrivals achieved in 2008.) And tourist nights at 15.5 million (7.3 million overnight stays achieved in the 2008., of which 1.4 million of foreign visitors );
preparation of adequate infrastructure and other facilities for tourism products that require long-term investments (above all, mountain tourism, special interests - hunting, fishing, spa and health tourism and nautical tourism);
security and application of international quality standards and tourist consumer protection according to European business practices in order to attract foreign tourists.